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-4

Denise Holland Appointed New Executive Director for United Way

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Community members working together on social initiatives

News Summary

Denise Holland has been appointed as the new Executive Director of the United Way of the Lakelands. With over 40 years of nonprofit experience, she aims to improve community services and awareness for vulnerable populations. Holland is enthusiastic about her role and is focused on fostering partnerships to address community needs effectively.

Greenwood, SC – Denise Holland has been appointed as the new Executive Director of the United Way of the Lakelands, a decision that is anticipated to enhance community service initiatives in the region. Holland, who recently stepped into her role, has over 40 years of nonprofit experience, including significant positions with the American Red Cross and Harvest Hope Food Bank.

In her new position, Holland is committed to improving the community’s access to essential services. She has articulated her enthusiasm for returning to the nonprofit sector, emphasizing her deep-seated belief in aiding those facing basic needs, which she views as a fundamental part of her identity. Holland also has personal connections to the Lakelands area, describing it as her home and expressing her excitement in serving the community she knows well.

Holland’s leadership will focus on strengthening partnerships and enhancing collaborative efforts among various organizations within the community. One of her core strategies, termed “collective impact,” aims to distribute raised funds according to the specific needs within the community. This approach encourages collective efforts to tackle societal challenges and offers a framework for maximizing the benefits of resources invested in community service.

Central to Holland’s vision is the need for greater awareness of the United Way’s mission and the services it provides, particularly for the “ALICE” population—individuals who are Asset Limited, Income Constrained, and Employed. This demographic frequently faces financial difficulties despite holding jobs, necessitating targeted community support. In line with this, the United Way will release critical data regarding vulnerable groups, including children, families, and the elderly, on May 22, which will help shed light on the challenges faced by these populations.

Holland highlights the importance of community engagement, urging residents to understand the realities of those living paycheck to paycheck. Her vision includes a renewed focus on community education, ensuring that the mission of the United Way is well understood by the public and that citizens recognize the concerted efforts needed to support one another in the face of economic challenges.

In her leadership role, Holland aims to bring a variety of organizations together to facilitate a comprehensive support network for the Lakelands community. Her perspective is shaped by her upbringing, where she was instilled with values of generosity and community service by her parents, which further motivates her commitment to helping others.

As she enters her second week in the position, Holland is eager to put her strategies into action, confident that through collaboration and collective effort, the United Way of the Lakelands can make a significant impact on the community it serves.

The appointment comes at a crucial time as the United Way continues its mission to improve lives and create lasting community change. Holland’s extensive background and heartfelt dedication to community service position her to be an effective leader in guiding the organization toward achieving its goals.

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