News Summary
BriteCap Financial LLC, a Las Vegas-based non-bank lender, announces the addition of new executives including Evan Day as VP of Digital Marketing, as part of its growth strategy. As the company aims to empower small businesses with innovative lending solutions, Evan’s data-driven marketing expertise will be vital in enhancing customer engagement. This comes amid other key appointments such as Pushkar Choudhuri as CFO and Dave Lafferty as Chief Credit Officer, reinforcing BriteCap’s leadership.
BriteCap Financial Welcomes New Talent to Enhance Leadership Team
As the clock ticks down to the close of 2024, BriteCap Financial LLC, a prominent non-bank lender based in Las Vegas, is making headlines for its exciting growth. On December 23, the company announced the appointment of Evan Day as its new VP of Digital Marketing. With his wealth of experience and innovative approach to marketing, Evan is set to play a crucial role in BriteCap’s ongoing journey to empower small businesses.
Meet Evan Day: The New VP of Digital Marketing
Bringing over 15 years of expertise in data-driven marketing strategies, Evan Day is well-equipped to tackle the challenges of the digital marketing landscape. His background highlights a strong focus on data analytics, marketing automation, and lifecycle management, making him a perfect fit for BriteCap’s tech-focused environment.
Not only does Evan hold a Master’s degree in Data Science, but he’s also currently pursuing a PhD in Neuroscience. His academic journey underscores his commitment to understanding human behavior, which will undoubtedly enhance BriteCap’s customer engagement strategies.
Richard Henderson, the CEO of BriteCap, expressed his excitement in welcoming Evan to the team. In a recent statement, he noted, “Evan has a remarkable track record in transforming customer acquisition and retention strategies. His expertise will be invaluable as we continue to grow and innovate.”
Evan’s Vision for the Future
Upon joining BriteCap, Evan shared his enthusiasm for becoming part of the company during such a pivotal expansion period. He stressed the importance of BriteCap’s mission to provide fast, convenient, and affordable working capital to small businesses, emphasizing how much he admires the company’s dedication to helping entrepreneurs thrive.
Strengthening the Financial Team
But that’s not all—BriteCap has been busy strengthening its leadership across the board. Just a week before Evan’s appointment, Pushkar Choudhuri was introduced as the new Chief Financial Officer on December 16, bringing over 20 years of experience in financial planning, corporate finance, and investment banking. Pushkar expressed his excitement about increasing access to capital for small businesses, aligning perfectly with BriteCap’s goals.
Furthermore, on December 9, Dave Lafferty joined the team as Chief Credit Officer. With an impressive 30 years steeped in credit, risk, underwriting, and portfolio management, Dave stated that he feels honored to join BriteCap at such a significant moment in the company’s journey.
Strategic Vision for Business Lending
Under Richard Henderson’s leadership, BriteCap is committed to redefining business lending while offering a frictionless lending experience for its clients. The company’s innovative approach combines technology with non-traditional credit algorithms, making them a standout player in the financial sector.
BriteCap caters to a wide variety of industries, including medical, construction, technology, and manufacturing, showcasing their versatility in financing needs. The company accepts credit qualities ranging from A to C for mid-ticket equipment leases and loans, catering to amounts between $15,000 and $5,000,000.
A Look Ahead
As BriteCap Financial gears up for what promises to be an exciting chapter in their story, fans and clients alike can expect innovative solutions that make accessing capital easier for small businesses. The recent appointments signal a promising future—which is good news for entrepreneurs looking for a supportive lending partner.
BriteCap’s headquarters reside in Norwalk, CT, with regional offices sprinkled across Irvine, CA, Voorhees, NJ, and Murray, UT. For more insights into BriteCap’s services and vision, you can check out their website.
Stay tuned as BriteCap continues to make waves in the world of business lending!
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- PR Newswire: Evan Day Joins BriteCap Financial as VP of Digital Marketing
- Wikipedia: BriteCap Financial
- PR Newswire: Pushkar Choudhuri Appointed CFO of BriteCap Financial
- Google Search: BriteCap Financial news
- PR Newswire: Dave Lafferty Appointed Chief Credit Officer of BriteCap Financial
- Google Scholar: BriteCap Financial
Author: HERE Greenwood
The GREENWOOD STAFF WRITER represents the experienced team at HEREGreenwood.com, your go-to source for actionable local news and information in Greenwood, Greenwood County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Festival of Flowers, Greenwood Community Theatre performances, and agricultural showcases at the Greenwood County Fairgrounds. Our coverage extends to key organizations like the Greenwood Chamber of Commerce and the Greater Greenwood United Ministry, plus leading businesses in manufacturing and healthcare that power the local economy such as FujiFilm Manufacturing and Self Regional Healthcare. As part of the broader HERE network, including HERECharleston.com, HEREColumbia.com, HEREGreenville.com, and HEREHiltonHead.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
